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Club Vision & Club D.N.A - Key To Long Term Success

Every club you manage would or should have a club vision or philosophy expecting to be followed in order to achieve success whilst maintaining the clubs values. This is believed to benefit the club in the future as well as the present and many clubs live by club values. For example, Barcelona's club value is "Més que un club" which translates to "More than Club". They believe on and off the field it's important to show Humility, Effort, Ambition, Respect and Teamwork. Each player and staff member is expected to live by these values

Difference between a DNA and Anti-DNA manager is simple. A DNA manager will tend to take over the clubs principles, values and playing style. A few examples would be modern managers such as Lampard and Ole Gunnar Solsjeaker. They took over their clubs setting the clubs main values set previously in history. Anti-DNA managers tend to have set principles and playing styles they rarely change. An example would be Sam Allardyce. Wherever he goes, he will have his own philosophies

Club Vision:

  • Check club vision page for your boards club vision

  • Always check your club history for history, familiarise yourself with club legends and icons

  • Create your own club vision that works alongside current club vision set.

  • Set your personal goals and what to achieve within 3-5 years

  • Get an idea of playing style required and transfer policy. If not transfer policy is set then set one yourself

Playing Style:

  • Create playing style based of club vision and the players you have at your disposal

tip: use the comparison page to get an idea what your strengths and weaknesses are

  • When have a complete new idea of your own, expect a bad run of results if players do not match the playing style

  • Create a squad view with key attributes to track the players attributes. For tiki-taka, stamina, work rate, off the ball, first touch, passing, composure, agility. OR to be very technical, you can create separate views, one for defenders, one for midfielders and one for attackers

  • If players are short of certain attributes, think of reasons why and if you can work with that player. A player may be short of attributes needed if he's a young player who needs developing or a key player that has exceptional attributes elsewhere. A player like Messi may miss a few attributes you require but as we know, he's a great player

Player and Staff Profile:

  • Look for right personalities and attributes required for playing style. Do they have correct player traits?

  • Budget, do you want to work with younger players or cheaper players? even both

  • Look for right personalities and attributes required for playing style like tactical style when searching for staff


Create schedules that help improve with key player attributes. Set your playing style with player traits on players. Shape youngsters into players you want by training, mentoring and having good youth staff who have good personality and share same tactical ideas



Thank you for reading.

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